Barack and Michelle Obama will be working in front of the camera and behind her in multi-year manufacturing with Netflix.
A unique pact was announced on Monday. The first content of the victims will appear first in 2019, according to the person who participated in the deal.
Netflix did not enter the timeline. The company has announced that “Obamas will produce a diverse mix of content, including the potential for series scenario, non-encrypted series, documentary series, documents and features.”
Sometimes the former president and first lady will be at the camera as hosts or moderators, the source said on condition of anonymity. In other cases, they will remain behind the scenes as producers.
Obama netflix deal
Financial terms were not disclosed. Obama gives Netflix valuable content that all members of the broadcasting service might want to watch. And Netflix gives Obama a valuable platform to remain visible in his years after the White House.
Obama on Monday said they want to use “the power of stories telling” to promote common values.
“We hope to cultivate and purify talented, inspiring, creative voices that will be able to promote greater empathy and understanding among peoples and help them share their stories with the world,” Barack Obama said in his statement.
“Netflix’s unrivaled service is natural to the stories we want to share and we are looking forward to the start of this exciting new partnership,” added Michelle Obama.
Obama now has to hire a team of producers. They founded a company called Higher Terrestrial Production “as the entity under which they will produce content for Netflix,” said Netflix.
These types of exclusive production partnerships are common in Hollywood – in fact, Netflix attracts god A-listers, including Shonda Rhimes and Ryan Murphy.
But it is the first of its kind solutions for the former US president.
Interviews with Netflix were first reported in March.
At the time, the New York Times described two potential shows. In one “Mr Obama could moderate the talks on the themes that dominated his presidency.” Another show “could represent Mrs. Obama on topics such as nutrition that fought at the White House.”
In the last days of the Obama administration, it was announced that Obama is interested in having digital media on his way out of office.
Only Psaki, head of communication at the White House at the time, told CNN that “he is very interested in how people consume information and changing trends,” quotes online and mobile news.